We enter Jenny Wang and Aprol Gourmet retails during the Chinese New Year week
The good news never stops at Costa Brava Mediterranean Foods, and on this occasion we are pleased to report that our products have entered the Jenny Wang and Aprol Gourmet supermarkets in Beijing. This has happened thanks to our participation in the “European Pork – Excellence from Farm to Fork” campaign, a campaign that seeks to promote European pork in the Chinese market through various events and activities. The “From Farm to Fork” concept implies a set of values for EU agricultural products: food safety, quality, taste, nutritional and health aspects, diversity, animal welfare and respect for the environment.
This campaign comprises a series of live activities (cooking competitions, tastings, seminars, buyers’ missions to Europe, trade fairs) and promotion on social media (WeChat, Weibo, Douyin…),
This success strengthens us as a team and helps us to continue in the same line, as it confirms that keeping up to date and being proactive in the market always, in one way or another, has its rewards.
Keeping up to date and being proactive in the market always, in one way or another, has its rewards